I te take o te wahine takakau, he maha stigmatized nei ko ‘sheng nu’ ranei toe’a o te wahine, kua roa kua te kaupapa o te āwangawanga i roto i te hapori e prioritizes te faaipoiporaa e te vahine no te wahine. Huaina te ‘Faaipoiporaa Mākete Ohorere’, te wha-miniti te roa pakipūmeka-kāhua ataata i whakaritea e Japanese ataahua rapa SK-II. I roto i te tauākī ki te BBC, SK-II Peresideni Markus Strobel ka mea te pānui i te wāhanga o ‘te ao pakanga ki te faauru me whakamana te wahine ki te taui i to ratou haerea’. ‘Ko te kiriata e hopoi mai te marama ki te mahi tūturu-ora i te take o te pūmanawa, me te toa Chinese wahine mana’o manawapā ki te tiki faaipoipo i mua i tahuri ratou, te wehi o te tapanga ‘sheng nu. China o te kingi Communist Party tamata ki te tohe i te kotahi te wahine, ki te marena, ki te wāhikē te nui ira tāne i meinga e te tata mutu i te kaupapa here kotahi-tamaiti. Engari kia rite ki te Leta Hong Fincher, kaituhi o ‘te Toe’a o te Wahine: ko Te aranga ake Anō o te Ira tangata te kore Ōritenga i roto i te China’, kotahi Chinese wahine i ‘te mau mata ka tahuri a he maha e tīmata ana ki te farii i te kotahi i te āhua, me te pana hoki te taupae. Ka korerotia e ia ki te BBC: ‘ko Enei taitamariki wahine ki te kaha, me te māia, kei te hāngai te āhua o te āta pakanga ki te pēhanga ratou e ia ki te marena. Hainamana wahine i teie mahana, he nui ake te mātauranga atu i te ake i te aroaro o, i a ratou e piki te pato’iraa i te faaipoiporaa. ‘MS Hong Fincher, nei i te haapa’o iti wāhi i roto i te ataata, ka mea he aha hanga i te reira tino kaha e whakaaturia ana te reira ‘te āhua tūturu’ o te wahine i roto i te whenua. ‘Ko te mau me te mea i korerotia i roto i te tino auaha, te neke me te whakamana i te ara: e enei wahine e ārahi nui oraraa i roto i te huarahi maha, i roto i te kotahi,’ ka mea ia. ‘Ko te’ akau ite e te wahine i roto i te pupuri i roto i ki te kaha te faaipoiporaa pēhanga ko te hoki tino tino. Whakaata te reira i te parau mau o na maha nga wahine taitamariki ngaio i roto i te China. ‘I te ngakau o te ataata kei te aau whakaatu i nga wahine a ratou, ki etahi whawhati iho, ina e pā ana te mau fifi, ratou kanohi i te kotahi. ‘I roto i te ahurea Chinese, te faaturaraa i to outou mau metua, ko te tino nui te kounga. A e kore e marena, ko te rite ki te nui tohu o te faatura ore, ngā tetahi wahine, te tangata i muri mai, pakaru iho i roto i te roimata. ‘Tatou whakaaro tonu to tatou tamahine i te nui o te tuakiri. Engari ia tika toharite-titiro, e kore rawa tino. E te he aha te ia o te whakaaro, ka mea te whaea kotahi, e te hunga e noho ana i muri ki a ia te tamahine nei tamata ki te whawhai hoki te roimata. Te YouTube ataata tukuake i runga i te waitohu o official channel kumea ana e ia rau o nga mano o te ao, whakaaro, a ko te ngā whānui i roto i te Facebook kaiwhakamahi. I roto i te China, i te ataata i riro neke atu i te, pai, me te ko ngā tata ki te, wa i runga i SK-II o te mana Sine Weibo pūkete. I reira ka nui te whakamoemiti i te waiata netizens i runga i te rongonui moroiti-könae pae, me te ue’i, he nui te kōrero. ‘O te katoa wahine whiriwhiri ki te kia whakaaro i roto i te sotaiete ritenga,’ kōrero Weibo kaiwhakamahi Lotus Uri Matua. Cecilia Leung i Beijing kōrero: ‘ko ahau te kotiro kotahi me e hiahiatia ana e ahau ki te kite i tenei ad, ki te korero ki a ahau e ahau e kore e anake, a ko ahau e kore he he mo toku kōwhiringa. Ka taea e tetahi kia hari, kahore he tangata, a matou e kore e tika kia whiua mo to tatou kōwhiringa i roto i te oraraa, no te kahore tatou i hara ētahi atu. ‘Tētahi atu kaiwhakamahi i tenei ki te faaite i: ‘Tau kei te anake te tau, me te e kore e taea te whakamahi ki te tātari i te katoa o ngā whāinga i roto i te ora, te reira rerekē. Ki te mau tuahine, te hunga whai ano ki te whakatau ia to ratou wairua ki-hoa, kaua e hoatu ake tumanako, me te whakarongo anake ki te koutou ngakau. E kore e ara i to outou mau metua, no te koe anake e mohio ki te mea te mea tika hoki koe. A, ki te koe i kore te mahi, kaua hoki e whakapouritia ko te whakanui i to outou oraraa. ‘Whakamutu i runga i te tuhipoka pai, te pānui kite i te kotahi te wahine, me to ratou mau metua i te toro i te ‘faaipoiporaa mākete’. Ēnei ‘markets’ kei te nuinga o te wā he wāhi mō ngā mātua ki te waiho i te pānui rārangi nga kōrero o to ratou takakau i ngā tamariki, i roto i te tūmanako o te imiraa i te i te kēmu. Heoi, i roto i tenei take, te mau metua e whakaaturia i pānui o a ratou tamahine, ki te pai messages hoki to ratou mau metua. I roto i te kotahi te pānui, te wahine parau ōna mātua: ‘e kore ahau e hiahia ana ki te tiki faaipoipo, te tika mo te whakaaro ki o te faaipoiporaa.

Ko ahau te ātete ki te wāhanga ‘te toe’a o te wahine’, ta tetahi, ki tona whaea, te tāpiri i te: ‘Te ‘te toe’a o te tangata’ hiahia ana koe ki te tamata uaua. ‘Engari ka taea e te wahine kotahi o Haina te kite i te mau oaoa kūmuri — te wahi e te hapori pono ka farii i to ratou mau ma’itiraa. ‘I i te taime, e te anake te wawata,’ ta MS Hong Fincher, tāpiri e te ‘maere angst, whaiaro whakamamae, me te pāpori tenge’ whakaaturia ana i roto i te pānui e tonu lahi. ‘Te faaipoiporaa i roto i te China ko te tino patereareha, me nga wahine i te hiahia ki te kite i te kotahi, ko te tahi mea ki te kia whakanuia, i te kore ki te e whakama o,’ kupu tenei ia. ‘Engari e whakapono ana ahau, tenei au o te wahine te hunga e whiriwhiri ki te e kotahi, me te motuhake kei te haere ki te whakapiki ake me te ko tenei te timatanga. ‘

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